Why “Hahn Solo?”

This really isn’t too deep. I’m not particularly obsessed with Star Wars. After more than 20 years successfully promoting other people’s brands, it was time to choose one for myself.  Every serious consulting name that I thought was remotely good was already in use, and completely failed to differentiate me from all the other consultants out there. Trying to find something that worked for both consulting and coaching was even more complicated. But as it turns out, senior strategists named Hahn are fairly rare. And, at least for the foreseeable future, I’m a solo operation, so it felt more honest than “Hahn & Associates” or “Hahn Advisors.”

Being the brand geek that I am, I of course had to dig a little and make sure the Star Wars character Han Solo wasn’t revoltingly incongruous with my own personal brand.  He certainly wasn’t perfect (so that’s a good match).  Somewhat cocky, maybe a little rude, but really good at what he did. He was often a lone wolf, but did what had to be done for the common good.

These brands can work together. I think Han Solo would approve.

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Star Wars is a registered trademark of Lucasfilm Entertainment Company. Despite the fact that they also maintain operations in San Rafael, CA, we are not related.

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Monica Hahn is a consultant who provides marketing and brand strategy, based in the San Francisco Bay area. Monica is also a career and executive coach who works in person or virtually.

What clients say
What clients say about Monica Hahn: Monica has been one of the most influential and valued Career Coaches I've had the pleasure of working with. She's always shown a genuine interest in helping me achieve my career goals. Monica’s integrity, passion, and intellect distinguish her in her field. Her ability to envision and pave new pathways to our brand and concept are unparalleled.
Kevin Price interviews Monica Hahn of Hahn Solo Strategy. Monica Hahn is a consultant who provides marketing and brand strategy, based in the San Francisco Bay area. Monica is also a career and executive coach who works in person or virtually.

Listen to my interview with Kevin Price on "The Price of Business."

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