I just don’t get this. Perhaps my sensitivity to brand incongruence is heightened because I recently read Denise Lee Yohn’s What Great Brands Do. Perhaps I’m biased, because I’m a huge fan of Clif Bar. Or perhaps Kind is really…
Blog Archives
Fancy Food Bites
One benefit of living just outside San Francisco is that this is definitely Foodie Heaven. Anyone who loves food can just spend days wallowing in the variety, the freshness, the quality and the innovation – in ingredients, in restaurants, in…
Tagged with: Belvoir, beverages, Bruce Cost, Califia Farms, conscious capitalism, Fancy Food Show, Fever Tree, flavor, food, functional beverages, Gogee, Hope Foods, innovation, Kuli Kuli, Lesley Stowe, low sugar, natural sweeteners, Numi, Republic of TEa, Runa, savory, steaz, trade shows, Victoria's Kitchen, Wild California Crisps, Wild Poppy
Posted in Brand Strategy & Marketing Perspectives
Posted in Brand Strategy & Marketing Perspectives
Resolutions, Part II
So much great discussion ensued from my last post that I wanted to be sure & share a couple of additional thoughts that came from readers. In response to #3 (Be Specific & set SMART goals), Mike White, a fellow…
Tagged with: career strategy, coaching, goals, Mike White, Monica Kurtz, New Year's Resolutions, SMART, strategic planning, Strategy, Theresa Letman, TRAMS
Posted in Brand Strategy & Marketing Perspectives, Coaching Insights
Posted in Brand Strategy & Marketing Perspectives, Coaching Insights
You Say You Want a Resolution?
Looking back on 2013 is a bit like leaning back over a black hole for me –there’s some good stuff in there, but mostly I hope I don’t get sucked back in and have to relive it. It was a…
Tagged with: career strategy, coaching, goals, New Year's Resolutions, strategic planning, Strategy
Posted in Brand Strategy & Marketing Perspectives, Coaching Insights
Posted in Brand Strategy & Marketing Perspectives, Coaching Insights
Purple Goldfish for Thanksgiving
I had the pleasure of meeting Stan Phelps recently at a MENG meeting. Stan is the Founder and Chief Measurement Officer of 9 INCH marketing and the author of the Amazon Best-Seller, What’s Your Purple Goldfish – 12 Ways to Win…
Tagged with: customer experience, customer retention, customer service, Hanson Beverage, loyalty, marketing, Purple Goldfish, Stan Phelps
Posted in Brand Strategy & Marketing Perspectives
Posted in Brand Strategy & Marketing Perspectives
A Scarecrow with a Brain
Chipotle & the CAA Marketing team have done it again. Their new “Scarecrow” campaign raises the bar for integrated marketing to a new level. It’s consistent with a successful formula from 2011’s “Back to the Start” campaign, but surpasses it…
Tagged with: brand, brand consistency, brand strategy, Chipotle, food, gamification, integrated marketing, marketing, QSR, restaurants, Scarecrow
Posted in Brand Strategy & Marketing Perspectives
Posted in Brand Strategy & Marketing Perspectives
Going Babeless
GoDaddy shocked the marketing world this week (OK “shocked” is an exaggeration), launching a new campaign that shifts its positioning. Past campaigns were infamous for their consistent use of scantily clad young women and eyebrow-raising copy, with the online versions…
Tagged with: advertising, brand, Godaddy, marketing, media, objectification, positioning, sexualization
Posted in Brand Strategy & Marketing Perspectives
Posted in Brand Strategy & Marketing Perspectives
Physician, heal thy customer experience
With all the hubbub about the Affordable Care Act, one area seems to get remarkably little attention, perhaps because it offers little opportunity to make political hay. For almost a year now, patient evaluations of the medical care they receive…
Paula Deen Done
One of the most discussed marketing stories this week is the news that Pauls Deen’s contract will not be renewed by the Food Network. Marketers & viewers alike debated whether the network was right / wrong / justified / hateful for…
Tagged with: brand strategy, brand values, celebrity endorsements, marketing, Paula Deen
Posted in Brand Strategy & Marketing Perspectives
Posted in Brand Strategy & Marketing Perspectives
Monica Hahn is a consultant who provides marketing and brand strategy, based in the San Francisco Bay area. Monica is also a career and executive coach who works in person or virtually.
Listen to my interview with Kevin Price on "The Price of Business."
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