Blog Archives

KIND, you’re kinda focused on the wrong things

I just don’t get this. Perhaps my sensitivity to brand incongruence is heightened because I recently read Denise Lee Yohn’s What Great Brands Do. Perhaps I’m biased, because I’m a huge fan of Clif Bar. Or perhaps Kind is really

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Posted in Brand Strategy & Marketing Perspectives

Fancy Food Bites

One benefit of living just outside San Francisco is that this is definitely Foodie Heaven.  Anyone who loves food can just spend days wallowing in the variety, the freshness, the quality and the innovation – in ingredients, in restaurants, in

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Posted in Brand Strategy & Marketing Perspectives

Resolutions, Part II

So much great discussion ensued from my last post that I wanted to be sure & share a couple of additional thoughts that came from readers. In response to #3 (Be Specific & set SMART goals), Mike White, a fellow

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Posted in Brand Strategy & Marketing Perspectives, Coaching Insights

You Say You Want a Resolution?

Looking back on 2013 is a bit like leaning back over a black hole for me –there’s some good stuff in there, but mostly I hope I don’t get sucked back in and have to relive it.  It was a

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Posted in Brand Strategy & Marketing Perspectives, Coaching Insights

Purple Goldfish for Thanksgiving

I had the pleasure of meeting Stan Phelps recently at a MENG meeting. Stan is the Founder and Chief Measurement Officer of 9 INCH marketing and the author of the Amazon Best-Seller, What’s Your Purple Goldfish – 12 Ways to Win

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Posted in Brand Strategy & Marketing Perspectives

A Scarecrow with a Brain

Chipotle & the CAA Marketing team have done it again.  Their new “Scarecrow” campaign raises the bar for integrated marketing to a new level.  It’s consistent with a successful formula from 2011’s “Back to the Start” campaign, but surpasses it

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Posted in Brand Strategy & Marketing Perspectives

Going Babeless

GoDaddy shocked the marketing world this week (OK “shocked” is an exaggeration), launching a new campaign that shifts its positioning.  Past campaigns were infamous for their consistent use of scantily clad young women and eyebrow-raising copy, with the online versions

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Posted in Brand Strategy & Marketing Perspectives

Physician, heal thy customer experience

With all the hubbub about the Affordable Care Act, one area seems to get remarkably little attention, perhaps because it offers little opportunity to make political hay. For almost a year now, patient evaluations of the medical care they receive

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Posted in Brand Strategy & Marketing Perspectives

Paula Deen Done

One of the most discussed marketing stories this week is the news that Pauls Deen’s contract will not be renewed by the Food Network. Marketers & viewers alike debated whether the network was right / wrong / justified / hateful for

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Posted in Brand Strategy & Marketing Perspectives

Monica Hahn is a consultant who provides marketing and brand strategy, based in the San Francisco Bay area. Monica is also a career and executive coach who works in person or virtually.

What clients say
What clients say about Monica Hahn: Monica has been one of the most influential and valued Career Coaches I've had the pleasure of working with. She's always shown a genuine interest in helping me achieve my career goals. Monica’s integrity, passion, and intellect distinguish her in her field. Her ability to envision and pave new pathways to our brand and concept are unparalleled.
Kevin Price interviews Monica Hahn of Hahn Solo Strategy. Monica Hahn is a consultant who provides marketing and brand strategy, based in the San Francisco Bay area. Monica is also a career and executive coach who works in person or virtually.

Listen to my interview with Kevin Price on "The Price of Business."