I just don’t get this. Perhaps my sensitivity to brand incongruence is heightened because I recently read Denise Lee Yohn’s What Great Brands Do. Perhaps I’m biased, because I’m a huge fan of Clif Bar. Or perhaps Kind is really…
Blog Archives
A Scarecrow with a Brain
Chipotle & the CAA Marketing team have done it again. Their new “Scarecrow” campaign raises the bar for integrated marketing to a new level. It’s consistent with a successful formula from 2011’s “Back to the Start” campaign, but surpasses it…
Tagged with: brand, brand consistency, brand strategy, Chipotle, food, gamification, integrated marketing, marketing, QSR, restaurants, Scarecrow
Posted in Brand Strategy & Marketing Perspectives
Posted in Brand Strategy & Marketing Perspectives
Paula Deen Done
One of the most discussed marketing stories this week is the news that Pauls Deen’s contract will not be renewed by the Food Network. Marketers & viewers alike debated whether the network was right / wrong / justified / hateful for…
Tagged with: brand strategy, brand values, celebrity endorsements, marketing, Paula Deen
Posted in Brand Strategy & Marketing Perspectives
Posted in Brand Strategy & Marketing Perspectives
What they’re saying
“I’ve had the pleasure of working with Monica Hahn in branding Instant Recess®. Monica’s integrity, passion, and intellect distinguish her in her field. Her ability to envision and pave new pathways to our brand and concept are unparalleled. Her experience…
Tagged with: brand strategy, cients, consulting, endorsements, Monica Hahn, strategic planning
Posted in Consulting Endorsements
Posted in Consulting Endorsements
Monica Hahn is a consultant who provides marketing and brand strategy, based in the San Francisco Bay area. Monica is also a career and executive coach who works in person or virtually.
Listen to my interview with Kevin Price on "The Price of Business."
