I just don’t get this. Perhaps my sensitivity to brand incongruence is heightened because I recently read Denise Lee Yohn’s What Great Brands Do. Perhaps I’m biased, because I’m a huge fan of Clif Bar. Or perhaps Kind is really…
Chipotle & the CAA Marketing team have done it again. Their new “Scarecrow” campaign raises the bar for integrated marketing to a new level. It’s consistent with a successful formula from 2011’s “Back to the Start” campaign, but surpasses it…
One of the most discussed marketing stories this week is the news that Pauls Deen’s contract will not be renewed by the Food Network. Marketers & viewers alike debated whether the network was right / wrong / justified / hateful for…
“I’ve had the pleasure of working with Monica Hahn in branding Instant Recess®. Monica’s integrity, passion, and intellect distinguish her in her field. Her ability to envision and pave new pathways to our brand and concept are unparalleled. Her experience…