Chipotle & the CAA Marketing team have done it again. Their new “Scarecrow” campaign raises the bar for integrated marketing to a new level. It’s consistent with a successful formula from 2011’s “Back to the Start” campaign, but surpasses it…
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A Scarecrow with a Brain
Tagged with: brand, brand consistency, brand strategy, Chipotle, food, gamification, integrated marketing, marketing, QSR, restaurants, Scarecrow
Posted in Brand Strategy & Marketing Perspectives
Posted in Brand Strategy & Marketing Perspectives
Going Babeless
GoDaddy shocked the marketing world this week (OK “shocked” is an exaggeration), launching a new campaign that shifts its positioning. Past campaigns were infamous for their consistent use of scantily clad young women and eyebrow-raising copy, with the online versions…
Tagged with: advertising, brand, Godaddy, marketing, media, objectification, positioning, sexualization
Posted in Brand Strategy & Marketing Perspectives
Posted in Brand Strategy & Marketing Perspectives
Monica Hahn is a consultant who provides marketing and brand strategy, based in the San Francisco Bay area. Monica is also a career and executive coach who works in person or virtually.
Listen to my interview with Kevin Price on "The Price of Business."
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