Chipotle & the CAA Marketing team have done it again. Their new “Scarecrow” campaign raises the bar for integrated marketing to a new level. It’s consistent with a successful formula from 2011’s “Back to the Start” campaign, but surpasses it…
Chipotle & the CAA Marketing team have done it again. Their new “Scarecrow” campaign raises the bar for integrated marketing to a new level. It’s consistent with a successful formula from 2011’s “Back to the Start” campaign, but surpasses it…
GoDaddy shocked the marketing world this week (OK “shocked” is an exaggeration), launching a new campaign that shifts its positioning. Past campaigns were infamous for their consistent use of scantily clad young women and eyebrow-raising copy, with the online versions…