I just don’t get this. Perhaps my sensitivity to brand incongruence is heightened because I recently read Denise Lee Yohn’s What Great Brands Do. Perhaps I’m biased, because I’m a huge fan of Clif Bar. Or perhaps Kind is really…
Monica Hahn is a consultant who provides marketing and brand strategy, based in the San Francisco Bay area. Monica is also a career and executive coach who works in person or virtually.
Listen to my interview with Kevin Price on "The Price of Business."
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