Blog Archives

Purple Goldfish for Thanksgiving

I had the pleasure of meeting Stan Phelps recently at a MENG meeting. Stan is the Founder and Chief Measurement Officer of 9 INCH marketing and the author of the Amazon Best-Seller, What’s Your Purple Goldfish – 12 Ways to Win

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Posted in Brand Strategy & Marketing Perspectives

A Scarecrow with a Brain

Chipotle & the CAA Marketing team have done it again.  Their new “Scarecrow” campaign raises the bar for integrated marketing to a new level.  It’s consistent with a successful formula from 2011’s “Back to the Start” campaign, but surpasses it

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Posted in Brand Strategy & Marketing Perspectives

Going Babeless

GoDaddy shocked the marketing world this week (OK “shocked” is an exaggeration), launching a new campaign that shifts its positioning.  Past campaigns were infamous for their consistent use of scantily clad young women and eyebrow-raising copy, with the online versions

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Posted in Brand Strategy & Marketing Perspectives

Paula Deen Done

One of the most discussed marketing stories this week is the news that Pauls Deen’s contract will not be renewed by the Food Network. Marketers & viewers alike debated whether the network was right / wrong / justified / hateful for

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Posted in Brand Strategy & Marketing Perspectives

Monica Hahn is a consultant who provides marketing and brand strategy, based in the San Francisco Bay area. Monica is also a career and executive coach who works in person or virtually.

What clients say
What clients say about Monica Hahn: Monica has been one of the most influential and valued Career Coaches I've had the pleasure of working with. She's always shown a genuine interest in helping me achieve my career goals. Monica’s integrity, passion, and intellect distinguish her in her field. Her ability to envision and pave new pathways to our brand and concept are unparalleled.
Kevin Price interviews Monica Hahn of Hahn Solo Strategy. Monica Hahn is a consultant who provides marketing and brand strategy, based in the San Francisco Bay area. Monica is also a career and executive coach who works in person or virtually.

Listen to my interview with Kevin Price on "The Price of Business."