I just don’t get this. Perhaps my sensitivity to brand incongruence is heightened because I recently read Denise Lee Yohn’s What Great Brands Do. Perhaps I’m biased, because I’m a huge fan of Clif Bar. Or perhaps Kind is really…
I just don’t get this. Perhaps my sensitivity to brand incongruence is heightened because I recently read Denise Lee Yohn’s What Great Brands Do. Perhaps I’m biased, because I’m a huge fan of Clif Bar. Or perhaps Kind is really…
Monica Hahn is a consultant who provides marketing and brand strategy, based in the San Francisco Bay area. Monica is also a career and executive coach who works in person or virtually.